![]() ![]() Rise Baking Company is expanding its footprint, including an addition that will grow its location in River Falls, Wis., an additional 30,000 square feet. Our experienced team has the capabilities and passion to deliver results.” “We’re able to utilize our resources to meet our valued customers’ needs. “Many of our competitor’s struggle with that,” she says. The company is also focused on speed to market, Rieser adds. “They like our quality, like our service and we develop products that they want.” “We’ve been able, as an example, to cross-sell the bread to our cookie customers and the cookies to our bread customers,” Ahlgren says. Rise Baking Company distinguishes itself with its go-to-market approach, which leverages relationships from its legacy businesses. Its peanut butter crispy bar is made with crisped rice and creamy peanut butter, “topped with a rich, chocolaty butterscotch frosting,” Getzkin says, adding that the bar is one of the company’s top sellers. “You can’t compare it to a Kellogg’s Rice Krispie product,” Ahlgren says. “We use nothing but the best when we’re sourcing,” she says.įor example, its crispy bars feature the same ingredients you would use at home – real butter and marshmallows. Rise Baking Company sets itself apart by using only the highest quality ingredients in its products, Marketing Manager Courtney Wilman says. “Most of what we make is specific to our customers’ needs,” COO Eric Ahlgren says. Today, the majority of Rise Baking Company’s business is private label for the top 20 national grocers and in-store bakeries. ![]() “We started with New French Bakery in 2013,” he says, noting that the company later acquired Best Maid Cookie Company in 2014, Hudson Baking Company in 2015, South Coast Baking in 2016 and most recently Choice Foods in 2017. The company, he explains, was formed by blending multiple legacy businesses. “We’re a powerhouse in the baking industry,” Senior Vice President of Sales Jeff Getzkin states. Minneapolis-based Rise Baking Company specializes in providing artisan breads, baked cookies, frozen cookie dough and crispy bars for national grocers and in-store bakeries. “They are the key ingredient to our success,” Vice President of Administration Kristen Rieser declares. ![]() No matter how large it grows, Rise Baking Company never overlooks the importance of its talented team. Team members at those facilities, as well as the team members leading and supporting the business and associated customer relationships, will all transition to the Rise Baking Co.Rise Baking Company’s quality and service help it capture a larger share of its market. The sale includes Dawn’s North America frozen plants in York, Pa. For some time, the frozen bakery market has been consolidating and this sale gives our frozen business and team members a new home at a company where frozen bakery is the focus.” is the right move for Dawn and enables us to continue to leverage our insights to develop groundbreaking bakery ingredient innovations and invest in our ingredient plants and digital future. ![]() The sale of our frozen manufacturing business in North America to Rise Baking Co. “As we prepare for the next 100 years, our ingredients business, which has been the foundation for Dawn’s growth, is at the center of our long-term strategy. “This year marks Dawn’s 100th anniversary, a testament to our brand, high-quality products and exceptional customer service,” said Carrie Jones-Barber, CEO of Dawn Foods. Dawn said the decision to sell its North American frozen manufacturing business will allow it to focus on its core ingredients business and concentrate its investment and execution on delivering growth and product innovation across its ingredients portfolio. ![]()
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